Sunday, 14 April 2013

Widely used Segmentation Products / Solutions

Free Segmentation Frameworks / Products

We had an indepth analysis of various segmentation frameworks for profiling customers in Segmentation Standards / Framework. Here we will look in more detail on some readily available Segmentation products that will accelerate segmentation/clustering.

Prizm's market segmentation comes-up with beautiful segments for a particular Zipcode. If you want to open a Store in the locality ZIP Code 65231, Auxvasse, MO. Here are the results from the search (

PersonicX is a household-level segmentation system including 70 clusters and 21 life stages. The PersonicX suite helps to know and anticipate customers’ demographics and buying behaviors, conduct market analysis, plan customer acquisition strategies, and create cross-sell, up-sell and retention campaigns that are truly targeted, personalized and powerful.

Forrester's Social Technographics data classifies consumers into seven overlapping levels of social technology participation. Based on their proprietary Consumer Technographics survey data, they can
share with how social participation varies among your consumers globally and help plan a targeted social technology strategy.

+Monetate's LivePredict is an automated segment discovery product that automatically identifies valuable customer segments and the attributes that define them. This gives marketers the ability to
instantly take action by targeting offers and content specifically to those segments

+OfficeMax is using LivePredict to identify highest and lowest performing segments at both brand and campaign levels

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