Wednesday, 17 April 2013

Customer Analytics - Understand Mood of the Day

How to Analyze Customer Behavioral Changes on Time (Day)

Netflix - the world's leading Internet television network with more than 33 million members in 40 countries has developed an algorithm (Cinematch recommender tool) that can predict the movies that a customer would watch based on

  • Past behavior (view history)
  • Product rating
  • Recent comparison

Cinematch uses Nearest Neighbor method for predicting a movie

The company decided to have an Open contest to fine tune the recommendations (or the Next Best Action if you wanted it to be called so) - the winner would be the one who beat the recommendation of Cinematch by 10%.

AT&T with the combination of nearest neighbor , singular value decomposition (SVD) methods were able to win the one

Please have a look at for the full text.

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