What is (NOT) the Right Time for Pushing Promotional MessagesWe have already had a look at the methods to identify the right time from customer segmentation or from propensity models
However, the real-time delivery of messages is a key in today's world. The customer might be in a different location or might be scanning for important news in his Facebook.
For example, pushing a promotional message during Boston Marathon is an example for NOT pushing promotions.
Business Rules and Next Best Action
The above example is a good one for using a Rules Engine to filter / time the delivery of the messages. There are open source Rules engine like Drools that can be used to create and maintain business rules .
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