Link-Selling is a form of cross-selling ,
which occurs when a product is selected. Then the shopper taken through a series of ‘yes/no’ questions regarding ‘additional extras’ that can be added to the cart. The catch here is there would be series of questions put up and the the subsequent questions should be modified/updated according to the previous one.
Though mostly the logic is rule-based, use of Predictive modeling increases accuracy
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