What is this blog about

Analytics! Analytics! Analytics! Everyone talks about it, lot of buzzwords come up - Customer Analytics, Supply Chain Analytics, Next Best Offer, Next Best Action, Consumer Behavioral Prediction, Predictive Modelling, PMML, Statistical Models, Statistical Modelling, Revolutionary R, SAS, SPSS, Demand Forecasting, Product Affinity Analysis, Offer Response Model, Offer Effectiveness, Promotion Effectiveness .. what is it all about? Let us start divulge each of these in coming days and months .. What is it? Why it needed? How it is done? What is the benefit out of it? I hope you would like to come with me through this journey! Happy Reading!